Cann do. An unlikely influencer, Wiz Khalifa started posting his running journey on social media, calling out snobbery and showing people can get high for fun while investing in health.
Smoking weed during workouts, his Strava shares reach 40M+ followers, leading brands like Nike, WHOOP, GU, COROS, and AG1 to publicly offer products for the “weed speed run club.”
Detox retox. Not limited to the US, China’s youth are embracing “punk wellness” amid burnout from 996 work culture.
Balancing health and free-spiritedness, Zhihe (芷鹤) is scaling speakeasy-style TCM bars, where alcohol and herbs are mixed into functional cocktails.
Takeaway: Western commercialism transmuted wellness into an anxiety-inducing productivity tool, ironically turning anti-optimization into the better-for-you path.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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