Fitness is raising curb appeal.
What’s happening: A new report from Peloton finds younger renters and travelers will pay a premium for properties that support active, wellness-led lifestyles.
Complex lift. Fitness centers rank as the most important amenity in residential developments, ahead of on-site laundry or parking. 71% of renters factor fitness access into where they live, and over half would pay extra—up to $63 more per month—for it.
Suite life. Taking routines on the road, 60% of travelers value fitness amenities as much or more than other hotel perks — a number even higher among Peloton members. Gym usage is only rivaled by outdoor trails among wellness offerings.
The new room service, a third would pay more for in-room connected equipment or on-demand workouts — demonstrating value in comfort, convenience, and privacy.
By design. For both real estate and hospitality operators, fitness is no longer an add-on. Properties built around active lifestyle—touting features from nature-inspired environments to communal saunas and in-house run clubs—are better positioned to drive engagement, utilization, and community.
Punchline: As the pursuit of well-being sends wellness real estate skyrocketing, fitness will soon shift from luxury amenity to standard utility.
