Represent, PUMA Drop Performance Line

Represent is bringing fresh energy to training fits.

Fitted. The British fashion label’s 247 activewear division and global sportswear giant PUMA collaborated on a 12-piece collection including:

• Performance apparel for both men and women
• Training accessories designed for hybrid workouts
• Premium technical materials with elevated design details
• 247 x PUMA Elite Nitro running shoes engineered for HYROX

Born from Represent CEO Paul Spencer’s previous role as PUMA Europe MD, the capsule drops December 18th.

Next level. Combining PUMA’s proven performance credentials with 247’s premium aesthetic, the collab aims to elevate wardrobe options within the growing hybrid training market.

Accompanied by a campaign starring Olympic 800m runner Phoebe Gill and HYROX Master Trainer Jake Dearden, the drop also marks 247’s expansion into women’s performance wear.

IYKYK. Bridging PUMA’s technical expertise, HYROX’s fitness community, and Represent’s underground clout, the gear crosses sexes and subcultures while setting new style standards.

Punchline: Linking up for mutual benefit, sports labels are keeping culture talking and brand buzz high. From adidas x KITH to On x LOEWE, there’s no limit to creative fashion collabs.