RSG Group Debuts Automated McFIT Klub

McFIT is moving into the neighborhood.

What’s happening: German-born fitness operator RSG Group unveiled McFIT Klub – a scaled-back, staffless gym in Berlin.

An extension of its budget chain, it plans to expand the concept in residential areas.

Shredded. Catering to exercisers’ changing needs, RSG is modernizing McFIT clubs, adding female-only and strength training areas.

Klub’s automated model allows for smaller sites emphasizing community and convenience — at an ultra-low cost.

Leaning out. Powered by tech, smart studios are scaling up.

• German staffless gym operator fit+ is targeting 200 clubs in the UK and Ireland.
• London on-demand microgym Solo60 has five open and five more on the way.
• Aussie-born boxing fitness franchise UBX launched Extended Access, an automated experience offering 24/7 facility usage.

Perfecting use cases, the UK’s The Gym Group and PureGym leverage staffless models to reach rural areas. Utilizing EGYM’s AI ecosystem, Germany’s NEXT DOOR is franchising, while Fred Fitness debuts in Santa Monica.

Takeaway: Seeking growth, fitness clubs are turning to tech. Offering accessibility, flexibility, and affordability, smart concepts are reaching members in new territories.