Myodetox
In this Q&A, you’ll hear from Dr. Kevin Marryshow, founding member and regional director at Myodetox, a physical health clinic focused on movement health and longevity. A chiropractor from the founding days, Kevin shares how Myodetox went from a low-rent lease above a barbershop to a scalable, international solution for reducing pain, rehabilitating injuries, and restoring functional range of motion.
Can you tell us about what you’re working on at Myodetox?
Kevin Marryshow: Myodetox is a physical health clinic—with 13 locations across Los Angeles, Toronto, and Vancouver—that exists to help individuals improve their movement, live pain-free, and continue to enjoy the activities they love for as long as possible. It’s a practice we call “futureproofing.”
Our team of expert therapists begins with a full-body assessment of a client’s posture and movement patterns. Then, having identified the root cause of any pain, injury, or performance limitation, we use those insights to create a multifaceted treatment approach that combines hands-on manual therapy, joint manipulation and/or mobilization, and a program of corrective exercises that restore range of motion and keep the body running as smoothly as possible.
How did you come up with the idea? What key insight led you to pursue this opportunity?
KM: Myodetox began with co-founder Vinh Pham’s vision for a more-tailored approach to physical therapy. And seeing a need for education around pain and injury treatment, we set out to empower individuals with the knowledge of how to best address their unique physical challenges.
So, our best-in-class therapists not only help treat our customers, but they also act as coaches and mentors — teaching and providing the tools necessary to move free of pain and at your highest potential.
How did you turn your idea into a company?
KM: The first Myodetox location was above a barbershop in downtown Toronto. We didn’t have a waiting room or light fixtures, so clients had to wait in the hallway, and the day ended when the sun went down.
However, our first 100 clients valued the experience so much that the location didn’t deter them from coming. They were more interested in the effective, tailored therapy they were receiving and getting back to doing the things they loved.
One of our early patients, Scott Marcaccio, saw our vision and wanted to bring it to as many people as possible. He became a co-founder and the CEO of Myodetox and prepared the company for scale through his innovative business strategy and building an organizational infrastructure.
We also have to thank Michael Bercasio, a talented brand director, for helping to form and bring the vision of Myodetox to life.
How big can this get? What’s the addressable market and how do you go about capturing it?
KM: As every single person has a body and wants the best for it, the sky’s the limit with our addressable market. Myodetox offers direction and answers to pain, discomfort, injuries, and movement restrictions that affect everyone in their own unique way.
Moving forward, our plan for expansion is to continue to build a recognizable and trusted brand backed and validated by athletes, celebrities, and other notable personalities.
Who is the core customer? How are you acquiring customers? And how will you grow the customer base?
KM: Myodetox’s service is for anyone who wants to live free of pain, resolve injuries, and move without limits. Our clients are high-performers — the parent, the athlete, the runner, or the desk worker who has a zest for life and want to get the most out of it by optimizing their bodies and movement patterns.
Currently, our clients come largely from word of mouth. And we believe that by offering a best-in-class service that helps our clients reach their goals, they will share their experience within their social circles. Beyond that, we have found a great deal of success through sharing thought leadership and expert advice via social media, brand activations, and community partnerships.
Looking at your road map, what are some of the milestones you’re targeting over the next 3-6 months?
KM: Physical growth is a large part of our roadmap.
We’re excited to expand our footprint across our current markets in Los Angeles, Toronto, and Vancouver, and we plan on entering new North American markets in 2023.
While we continue to grow our brick-and-mortar presence, we’ll be unveiling digital tools and platforms in the near future to reach even more people. For the sports and entertainment industry, in particular, that means introducing concierge services to world-class athletes and celebrities that better meet their specific needs.
Finally, we will increase exposure to the brand by launching collaborative brand partnerships with notable voices and personalities in the health and wellness space.
Anything else you’d like to share with readers?
KM: In October, we’re beginning the third chapter of our Emerging Leaders Scholarship Program, a scholarship and mentoring program that exists to elevate and support Black and Indigenous students in the healthcare field.
Our goal is to better prepare these students for success in their practices, help them provide greater service to their communities, and enhance the healthcare experience for marginalized individuals.
Related reading from Fitt Insider:
Issue No. 134: The Business of Movement Health
Myodetox co-founder Scott Marcaccio on the Fitt Insider Podcast
If you’re interested in having your company featured in our Startup Q&A series, send an email to team@fitt.co.
