Strength Gaming: Freeletics Launches Game-based Connected Fitness Platform


Fitness app maker Freeletics is launching at-home equipment with STÆDIUM — a connected strength training platform.

For context: Best known for its AI-powered exercise and coaching programs, the Munich, Germany-based company has raised more than $70M in funding, amassing 52M users.

What it is: Entering the connected fitness arena, Freeletics aims to “destroy boring” workouts with a strength-focused offering, including:

  • Movement-tracking camera
  • Adjustable dumbbells
  • Bench/plyo box that doubles as storage

Beyond hardware, STÆDIUM’s monthly subscription features workout sessions, performance tracking, and challenges.

Game on. Combining two trends we’ve detailed extensively, connected strength training and game-based workouts, Freeletics is positioning STÆDIUM as a game-based workout that turns strength training into “strength gaming.”

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