The Munich, Germany-based app maker enters at-home equipment.
Staedium
Fitness app maker Freeletics is launching at-home equipment with STÆDIUM — a connected strength training platform.
For context: Best known for its AI-powered exercise and coaching programs, the Munich, Germany-based company has raised more than $70M in funding, amassing 52M users.
What it is: Entering the connected fitness arena, Freeletics aims to “destroy boring” workouts with a strength-focused offering, including:
Movement-tracking camera
Adjustable dumbbells
Bench/plyo box that doubles as storage
Beyond hardware, STÆDIUM’s monthly subscription features workout sessions, performance tracking, and challenges.
Game on. Combining two trends we’ve detailed extensively, connected strength training and game-based workouts, Freeletics is positioning STÆDIUM as a game-based workout that turns strength training into “strength gaming.”
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
No thanks.
A smarter way to track the future of health.
Built for founders, executives, investors, and senior operators.
Subscribe to Fitt Insider
{"head":"<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-KV7LDXC');<\/script>\r\n<!-- End Google Tag Manager -->\r\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-T7J5HFB');<\/script>\r\n<!-- Meta Pixel Code -->\r\n<script>\r\n!function(f,b,e,v,n,t,s)\r\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\r\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\r\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\r\nn.queue=[];t=b.createElement(e);t.async=!0;\r\nt.src=v;s=b.getElementsByTagName(e)[0];\r\ns.parentNode.insertBefore(t,s)}(window, document,'script',\r\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\r\nfbq('init', '605118897773201');\r\nfbq('track', 'PageView');\r\n<\/script>\r\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\r\nsrc=\"https:\/\/www.facebook.com\/tr?id=605118897773201&ev=PageView&noscript=1\"\r\n\/><\/noscript>\r\n<!-- End Meta Pixel Code -->","body":"<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-KV7LDXC\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\r\n\r\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-T7J5HFB\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->","footer":"<script type=\"text\/javascript\" id=\"linkedin-script\">\r\n_linkedin_partner_id = \"4087129\";\r\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\r\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\r\n<\/script><script type=\"text\/javascript\">\r\n(function(l) {\r\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\r\nwindow.lintrk.q=[]}\r\nvar s = document.getElementsByTagName(\"script\")[0];\r\nvar b = document.createElement(\"script\");\r\nb.type = \"text\/javascript\";b.async = true;\r\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\r\ns.parentNode.insertBefore(b, s);})(window.lintrk);\r\n<\/script>\r\n<noscript>\r\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=4087129&fmt=gif\" \/>\r\n<\/noscript>\r\n\r\n<script async data-id=\"101397610\" src=\"\/\/static.getclicky.com\/js\"><\/script>"}
We use cookies
We use necessary cookies to make this site work. With your consent, we also use analytics and advertising technologies to improve the site and measure marketing.
