Technogym Opens London Flagship

Technogym is prioritizing consumer touchpoints.

What’s happening: The Italian fitness equipment maker recently opened its first London flagship, a “wellness hub” complementing installs at Harrods and Selfridges department stores.

Smart integration. Showcasing its AI wellness screening Checkup and high-end equipment alongside regular fitness events, Technogym is tapping community for growth.

A global network, it counts wellness hubs in Milan, LA, Dubai, Singapore, and more.

Power play. Serving 70M daily users in 100K wellness centers and 500K homes, Technogym is pushing preventative health and performance to a hybrid customer base.

• Partnering with the Olympics, Technogym outfitted athlete training centers while hosting community workouts at its new Paris retail hub.
• It renewed a partnership with ACSM, encouraging clinicians to prescribe movement as medicine.
• Licensing its content, Technogym synced its workout app with Samsung TVs.

Touting new gains, Technogym posted a strong performance in H1’24, marked by an 8.7% revenue increase to €402.1M and a 15.4% rise in adjusted net profit.

Takeaway: Through innovation, partnerships, and community, Technogym wants to supply holistic wellness to consumers and facility operators. But with rival EGYM‘s recent raise and US expansion plans, the race to reshape fitness is on.