Healf is scaling trust.
What’s happening: The UK-based wellness retailer surpassed £100M in annual revenue as it expands beyond commerce into preventative care.
Shop around. Helping consumers cut through the noise, Healf’s team of dietitians, PTs, and psychologists curates over 4K health products spanning wearables, sleep aids, and supplements.
Serving over 550K shoppers, it pairs personalized guidance with community-driven content to steer purchasing decisions. Amplified by celebrity and athlete ambassadors, it’s tapping investment from IRIS Ventures to accelerate its diagnostics-driven membership Healf Zone.
In the zone. Leveraging at-home blood testing and wearables, the service converts patients into customers via biomarker-led product recommendations.
In the pipeline, an entry-tier membership and AI-powered app aim to shift one-off purchases into continuous, personalized, preventative commerce, shaping how people live. Aiming to be the “world’s first £100B well-being platform,” it’ll expand in Europe before heading to the US, Middle East, and Asia.
Punchline: As telehealth platforms, peptides, and AI-driven health tools flood the market, wellness-seekers need a trusted filter. Linking products to prevention, Healf wants to become the health outcomes marketplace.
