Fitness racing is entering the big leagues.
The latest: L Catterton is reportedly in talks to acquire a major stake in HYROX, according to Sky News.
Run wild. Turning hybrid fitness into a mass-participation event, more than 1.3M people competed in 140 HYROX events worldwide over the last 12 months.
Sport mode. Evolving CrossFit’s model, HYROX simplified competitive fitness with a standardized format that’s easier to train for, benchmark, and repeat.
More than a race series, HYROX is building an ecosystem around training, equipment, apparel, and community — including 13K affiliated training clubs, dedicated Performance Centers, and partnerships with PUMA and Centr.
Big money. For L Catterton, a potential deal would add HYROX to a portfolio that includes EGYM, Solidcore, Peloton, Tonal, and Equinox — signaling a bet on the social, community-driven, participation-based future of fitness.
Looking ahead: As new entrants emerge and CrossFit restructures, PE backing could help HYROX turn momentum into a durable global brand.
