Today, I’m joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition.
Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world.
In this episode, we discuss the rise of fitness racing, and Christian breaks down why the company’s challenge is both inclusive and effective.
In this episode, you’ll learn:
How HYROX is more approachable than CrossFit
Christian’s plan to partner with gyms to complement its rapidly growing events business
What it takes to be the “marathon of fitness racing”
The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com
Chapters:
(00:00) Introduction
(01:21) HYROX background
(03:02) Christian’s journey to founding HYROX
(11:02) The HYROX philosophy and race format
(17:14) HYROX vs. CrossFit
(25:02) Revenue streams and growth strategy
(33:47) Partnering with gyms
(42:21) HYROX’s vision and roadmap
(47:25) Future partnerships to look out for
(50:42) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
No thanks.
A smarter way to track the future of health.
Built for founders, executives, investors, and senior operators.
Subscribe to Fitt Insider
{"head":"<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-KV7LDXC');<\/script>\r\n<!-- End Google Tag Manager -->\r\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-T7J5HFB');<\/script>\r\n<!-- Meta Pixel Code -->\r\n<script>\r\n!function(f,b,e,v,n,t,s)\r\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\r\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\r\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\r\nn.queue=[];t=b.createElement(e);t.async=!0;\r\nt.src=v;s=b.getElementsByTagName(e)[0];\r\ns.parentNode.insertBefore(t,s)}(window, document,'script',\r\n'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\r\nfbq('init', '605118897773201');\r\nfbq('track', 'PageView');\r\n<\/script>\r\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\r\nsrc=\"https:\/\/www.facebook.com\/tr?id=605118897773201&ev=PageView&noscript=1\"\r\n\/><\/noscript>\r\n<!-- End Meta Pixel Code -->","body":"<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-KV7LDXC\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\r\n\r\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-T7J5HFB\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->","footer":"<script type=\"text\/javascript\" id=\"linkedin-script\">\r\n_linkedin_partner_id = \"4087129\";\r\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\r\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\r\n<\/script><script type=\"text\/javascript\">\r\n(function(l) {\r\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\r\nwindow.lintrk.q=[]}\r\nvar s = document.getElementsByTagName(\"script\")[0];\r\nvar b = document.createElement(\"script\");\r\nb.type = \"text\/javascript\";b.async = true;\r\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\r\ns.parentNode.insertBefore(b, s);})(window.lintrk);\r\n<\/script>\r\n<noscript>\r\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=4087129&fmt=gif\" \/>\r\n<\/noscript>\r\n\r\n<script async data-id=\"101397610\" src=\"\/\/static.getclicky.com\/js\"><\/script>"}
We use cookies
We use necessary cookies to make this site work. With your consent, we also use analytics and advertising technologies to improve the site and measure marketing.
