Rhoback is taking a bigger swing.
What’s happening: The activewear brand secured nearly $50M from athlete-focused fund CHAMP (CHampion Athlete Managing Partner).
Base layer. Launched D2C in 2016, Rhoback recognized a gap in golf apparel early on. Combining modern fits with quick-dry fabrics, the company surpassed $150M in sales last year while expanding into retail, wholesale, and collegiate licensing.
Already tapped into NIL partnerships, Rhoback is adding another athlete-powered growth engine. Backed by L Catterton, Patricof Co., and 250+ athletes including Kevin Durant, Livvy Dunne, and Mike Trout, CHAMP’s $500M fund turns athletes from endorsers into investors and strategic partners.
Perfect swing. Golf is gaining cultural momentum, with apparel sales nearing $5B and participation surging. Rhoback’s raise follows recent funding rounds from apparel brands Malbon Golf, Manors Golf, and Greyson Clothiers.
Using golf as a wedge into active lifestyle, it’s positioning to expand beyond a single-sport niche — replicating the upstart activewear brand playbook.
Punchline: Turning sportswear into everyday essentials, Rhoback is building wardrobes that perform on and off the course.
