Posts byEmily Burns

Soho House Hudson Farmhouse retreat
Soho House Doubles Down on Wellness
Escape plan.
MYKA frozen yogurt dispenser
Frozen Yogurt Gets Functional
Sweet spot.
Vaginal Microbiome Test Kit with hand holding tube
Juno Bio Builds Women’s Health Infrastructure
Lab work.
SONATA aging feature
SONATA Connects DNA to Preventative Care
Going deep.
People sitting on yoga mats in wellness studio with instructor in the center.
Supernatural Launches Sensory Wellness Studio
High-frequency.
person holding Reformed coffee bottle
Functional Coffee Fuels Morning Rituals
New brew.
Oova hormone kit
Women’s Hormone Tracking Meets Wearables
New insights.
Remedy Place interior
Remedy Place Hosts Startup Takeovers
Open bar.
C4 Energy drink cans in a cooler
Nutrabolt Explores IPO
In bloom.
Yunara Life clinic
Yunara Life Gamifies Preventative Care
Healthy returns.
Apothékary tincture in cocktail glass
Apothékary Lands $16M for Retail Growth
Modern rituals.
Midi Health Skincare products
Midi Health Expands Into Skincare
New layer.
Balenciaga Techwear collection
Balenciaga Embraces Wellness Culture
Couture circuit.
Woman wearing Clair Health wristband
Clair Secures $11.6M For Hormone-Tracking Wearable
Synced up.
Man and woman in Rhoback golf gear
Rhoback Lands Growth Investment
New uniform.
Kimba device bedside
Kimba Personalizes Sleep Scents
Olfactory inception.
Midlife woman wearing an Apple Watch
Apple Expands Women’s Health Support
System update.
Applying sunscreen near the beach
FDA Okays New Sunscreen Ingredient
Bright spot.
The Portal rooftop
The Portal Expands Human Flourishing Clubs
New dimensions.
Stars + Honey bars
Stars + Honey Scales Collagen Protein Bars
Glow up.
Therabody CryoTherm Palm device
Therabody Enters Thermoregulation
Hands on.
Athletic man using AG1 Pro
AG1 Adds Creatine-Infused Greens
Stacking up.
Woman running outdoors
Melinda French Gates Expands Women’s Health Funding
Pivotal moment.
Ulta Times Square interior
Ulta Beauty Bets on Experiential Wellness
Attention shoppers.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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