Midi Health is formulating for hormonal shifts.
What’s happening: The women’s telehealth company entered skincare, launching five prescription-grade topicals for menopause and anti-aging.
Daily essentials. Addressing hormone-related skin changes, Midi’s lineup includes estriol-based eye and face creams, tretinoin, and targeted treatments for skin tone and wrinkles. With collagen dropping 1% yearly in adulthood, Midi’s dermatologist-developed formulas target common midlife skin changes like dryness, melasma, sagging, and fine lines.
Just the latest move, the $1B company recently added metabolic support, MSK health, and supplements targeting care gaps for women experiencing menopause.
Head-to-toe. As women’s health transitions from reactive care to lifelong support, the skin health category is syncing to hormonal shifts.
Ditching buzzy marketing for Rx solutions, Alloy and Wisp launched estrogen-based topicals. Eyeing the midlife opportunity, Naomi Watts’ Stripes Beauty partners with spas, and newly launched Sum of All mixes botanicals with biomimetic peptides.
Punchline: With topicals, supplements, and hormone replacement therapy, Midi Health is building a one-stop shop for women’s health.
