What’s happening: The social wellness club announced Bar Takeovers, an application-based initiative lending its platform and audience to pre-launch and early-stage brands.
Happier hour. Hosted across its four clubs, Remedy Place’s takeovers offer founders a place to educate and connect with consumers IRL, gaining access to its wellness bar on weekends while collaborating with Remedy on in-club assets and content.
Dual purpose, Remedy’s highly engaged members gain exclusive glimpses into what’s next.
IRL. Prioritizing community over clicks, operators are curating experiences that connect wellness brands with potential customers to gain intel on what resonates.
Life Time recently launched a healthtech incubator in select clubs, collecting member feedback at scale. Driving discovery, Happier Grocery’s Founder Fridays allow guests to sample products and connect with the team behind them, while rotating curations at The Shelf, Pop-up Grocer, and The Goods Mart turn retail into an experiential playground.
Punchline: Serving barside refreshments with a side of business, Remedy Place is giving brands a new way to activate and connect with consumers.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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