Google is doubling down on women’s health.
What’s happening: Google Health invested in period tracking platform Flo Health as part of a multi-year partnership spanning coaching, products, and research.
In-sync. Starting in 2027, Flo’s 80M+ monthly users can opt into data sharing with Google Health. A two-way trade, the Flo app adds Fitbit biometrics for enhanced cycle predictions, while Google Health’s AI advisor gains context for personalized coaching and life stage insights.
World scale. Planning to develop co-branded women’s health products, Google x Flo will also conduct joint research into how hormonal changes affect sleep, mood, energy, and other health signals, building AI models to better predict perimenopause, PCOS, and endometriosis.
XX factor. More than reproduction, wearables are surfacing female-specific signals for a more complete picture, with Oura launching its own female-specific AI model, WHOOP adding hormone bloodwork, and Apple fine-tuning new hardware for perimenopause.
With Flo counting half a billion worldwide downloads to date, Google’s seeking a dataset to form the next generation of features.
Takeaway: As trust in traditional healthcare erodes, women are activating their own data to achieve better outcomes. Stacking valuable insights, wearable makers want to become partners in the journey.
