Bullish. The fertility-tracking app secured over $200M from General Atlantic in a Series C, surpassing a $1B valuation.
With ~5M premium and 70M free users, London-based Flo is the world’s number-two health and fitness app by revenue — with gross bookings expected to increase >50% YoY in 2024.
Expanding its core, the company will use funds to push into menopause and sexual wellness.
Stacking up. Women of menstruating age comprise one-quarter of the global population, and healthtech is finally valuing their needs.
FDA-cleared birth control app Natural Cycles closed a $55M Series C in May.
German cycle-tracking app Clue added €7M in April 2023 and crowdfunded >€1M more.
Syncing with top apps, Oura is prioritizing women with new reproductive health insights.
Still, some worry about privacy risks post-Roe. Of note, both Flo and competitor Glow have faced backlash for security breaches.
In response, Flo developed “Anonymous Mode,” eliminating need for personal info altogether.
Takeaway: Women’s health is officially proven as a profitable market. Vying for women’s wallets, the onus is now on startups to earn trust and prove more than an opportune cash grab.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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