AG1 is bulking up.
What’s happening: The supplement company launched AG1 Pro, a creatine-infused version of its Next Gen nutritional powder.
Stack attack. Launched as a DTC greens shake, AG1 is stacking new products and retail partnerships.
With 30%+ of customers already taking creatine, AG1 Pro combines the ingredient with muscle-supporting calcium HMB and gut-supporting zinc carnosine. The launch follows AG1’s Next Gen reformulation, AGZ sleep supplement, and targeted Omega-3 lineup, alongside brick-and-mortar expansion through Ulta Beauty, Target, Costco, and The Vitamin Shoppe.
Drink up. Meeting growing demand, AG1 is the latest brand to embrace creatine as a daily wellness staple.
Fueled by female adoption and fresh form factors, the bodybuilding mainstay has been rebranded. Lemme and arrae launched gummies, Cymbiotika packs it into liposomals, and Create Wellness paired it with electrolytes.
Punchline: After a decade in business and generating $600M+ in annual revenue, AG1 is evolving beyond greens to build a foundational health platform.
