Create Wellness is entering a new era.
What’s happiness: The supplement maker secured a $20M Series B to scale retail distribution and establish creatine as a daily habit.
Growth mode. Create’s gummy form factor took creatine monohydrate to new heights, creating an accessible, indulgent ritual for performance-seeking consumers. Selling 100M+ gummies to date, enhanced distribution through Target, The Vitamin Shoppe, and Sprouts contributed to 4x growth last year.
Maintaining its edge, Create is planning a brand refresh while increasing marketing and education efforts to position creatine as a wellness need for “essentially everyone.”
Launchpad. Expected to reach $4.2B globally by 2030, creatine has gone mainstream, with female adoption a growth driver.
While Create was early, its flagship product faces competition, with Bloom and Arrae launching gummy versions, Joyburst incorporating in a soda, and Prime debuting a protein + creatine shake.
Expanding its portfolio, Create unveiled its first powder, combining creatine, electrolytes, and taurine for multifunctional benefits — with exclusive in-store distribution at Target.
Looking ahead: Aiming to win the creatine market, Create is leaning on retail distribution, format innovation, and ritual consumption for its next phase of growth.
