Posts byEmily Burns

Athletic man performing a side lunge with dumbbells
Spotify Enters Digital Fitness
Wellness hub.
Athletic woman stretching on a yoga mat
Women’s Healthcare Projected to Hit $600B
Life stages.
Woman using a serum
Healthcare Spending Shifts to Daily Prevention
Forward-thinking.
Inside Meadow Lane NYC
Luxury Grocers Corner Wellness Shoppers
Selling status.
Woman walking with Osteoboost's wearable
Bone Health Enters Women’s Care
Going strong.
goop Kitchen takeaway meal
goop Kitchen Expands to NYC
Ghost eats.
Woman performing a split holding a Amulet gummy
Cycle Care Shifts From Management to Optimization
Stable influence.
Legacy testing kit
Male Fertility Gets Measured
New balance.
Serum drop in hand
GLP-1 Users Reshape Beauty Routines
Side effects.
Group of people sitting in a sauna
Communal Saunas Boost Mental, Physical Well-Being
Group therapy.
Two people relaxing while drinking Nowadays THC drinks
Mocktails, Nicotine, THC Rebrand Indulgence
All good.
Pregnant woman laying down
Fertility Insurance Goes DTC
Premier plan.
Girl holding an OWYN protein drink on a tennis court
Legacy CPG Updates Its Wellness Strategy
Revamping.
Clinical Direction from Sage
Jimini Health Secures $17M for Mental Health AI
Clinician-led.
Create creatine and electrolytes packet
Create Lands $20M, Adds Electrolytes
Creatine core.
Woman placing a pack of Grüns gummies in her purse
Supplement Formats Adapt to New Rituals
Form factor.
Lume Health wearable
Lume Health Adds Funding For Hormone Tracker
New rhythm.
Group of young people on their phones
Gen Z Rethinks Social Media
Feed fatigue.
A pregnant woman sitting across from someone typing on the computer
PreSeed Fertility Rethinks Sperm Donation
Supply side.
Telehealth by Sesame
Costco Launches Fertility Program
Club care.
Maven Clinic midlife support
Maven Clinic Adds DTC Hormone, GLP-1 Care
One-stop shop.
Nike After Dark runners
Nike’s After Dark Tour Returns
Running late.
Woman holding Naltrexone
Wisp Enters Women’s Longevity Care
Lifelong support.
Arya App
Arya Secures $21M For Couples Wellness
Pillow talk.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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