March 12, 2026 - News

Maven Clinic Adds DTC Hormone, GLP-1 Care

One-stop shop.
Maven Clinic midlife support
Maven Clinic

Maven will see you now.

What’s happening: The virtual women’s health clinic launched a DTC platform, adding hormone and GLP-1 support programs.

Comprehensive. After serving 28M patients through employer benefits, Maven is returning to consumer telehealth. Entering beta before rolling out this spring, it will span 30+ specialties, including gynecology, mental health, lactation support, and nutrition.

Delivering gender-informed metabolic health, it’ll prescribe GLP-1s for weight loss, but also integrate with PCOS, postpartum recovery, perimenopause, and fertility planning. Meanwhile, its hormonal health vertical will address menopausal shifts, offering personalized treatment plans including HRT.

Streamlined. Competing with booming telehealth and AI platforms, Maven is bringing care under one roof, contextualizing a patient’s entire medical history and tapping Oura data to create and adjust plans.

With a quarter of women skipping routine appointments because of access barriers, Maven—and others like Midi, Parsley, and Wisp—are extending always-on, interconnected care pathways.

Looking ahead: Equipping life-stage care with effective, personalized treatment, Maven Clinic is tackling the fragmented women’s health market as a one-stop shop.

Emily Burns
Emily Burns
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