Bloodwork is the next battleground.
The latest: Performance wearable WHOOP tapped Quest Diagnostics to power Advanced Labs, a new feature bringing clinical testing into its app.
Full picture. Members can now book Quest labs and view results alongside recovery, sleep, and training data — adding biomarkers like hormones, inflammation, and nutrient status.
By combining diagnostics with biometrics, WHOOP is pushing into preventative health, flagging risks earlier and turning performance tracking into proactive care.
Crowded field. Enabling longitudinal tracking, Ultrahuman and Levels already merge labs with sleep, glucose, and strain data from wearables.
Connected to root-cause care, providers from Function Health and Superpower to Parsley Health and InsideTracker are racing to sell diagnostics subscriptions while upselling protocols.
With most relying on Quest or Labcorp, sleek wrappers are interchangeable, making trust and personalized guidance the true differentiator.
Punchline: WHOOP is betting on wearables + labs to deepen engagement. But the bigger play is building a Personal Health OS, where platforms that connect data to outcomes will define the future of consumer health.
