Psyched. Pushing the boundaries of health tracking, the wearable maker added psychedelics to its Journal feature.
Fully customizable, WHOOP Journal lets users log 100+ behaviors—from acupuncture to sex and journaling habits—to see how trends affect biometrics.
Now, the feature includes ketamine, LSD, and psilocybin.
Rewired. Years in the making, WHOOP partnered with SEAL Future Foundation in 2020, studying the efficacy of mind-altering drugs on the physiology of vets suffering from PTSD.
It also teamed with Field Trip Health, a psychedelic therapy provider that shuttered clinics before being acquired by trauma care company Stella.
Looking ahead: Psychedelics have faced regulatory hurdles for years, but a new administration could change that. Ahead of the curve, WHOOP is ready to chart new territory.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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