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Strategic intelligence
for the future of health.
Every Tuesday, Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.
Articles
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January 15, 2026
EGYM Merges with Mindbody, ClassPass Parent in $7.5B Deal
Full-stack wellness.
January 14, 2026
Neko Brings Next-Gen Scans to the US
Checking in.
January 13, 2026
Women’s Health Enters the Life Stage Era
Continuum of care.
January 13, 2026
Wellness Emerges as an Asset Class
Cultural capital.
January 13, 2026
Big-Box Retail Doubles Down on Wellness
Niche to necessity.
January 8, 2026
OpenAI Launches ChatGPT Health
Preventative databasing.
January 7, 2026
New Dietary Guidelines Push Protein, Nix Sugar
Wellness agenda.
January 7, 2026
Founder Mark Mastrov Reacquires 24 Hour Fitness
Room to grow.
January 6, 2026
TotalFusion Makes Melbourne Debut
Modern movement.
January 6, 2026
Alcohol Faces a Cultural Reset
New norms.
January 6, 2026
Smart Ring Growth Signals a New Era of Wearables
Free form.
January 6, 2026
Wellness Becomes Brand Infrastructure
In fashion.
Reports
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January 13, 2026
2026 Outlook: Health as an Operating System
How wellness evolves from aspiration to infrastructure.
December 16, 2025
State of Health & Wellness 2025
How GLP-1s, AI, and institutional collapse reshaped a $6T industry.
October 7, 2025
Beauty, Wellness, and the Medical Aesthetics Boom
Untangling the pursuit of hotness, health, and happiness.
July 1, 2025
The Wellness 2.0 Playbook
A manifesto for the current moment.
Work with Us
We deliver specialized services across media, recruiting, consulting, and investing — tailored to health and wellness operators.
Podcast
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January 12, 2026
January 12, 2026
#321: Sunita Mohanty, Co-founder & CEO of Vibrant Practice
32:20
32:20
January 6, 2026
January 6, 2026
#320: Tim Rosa, CEO of Somnee
37:52
37:52
December 16, 2025
December 16, 2025
#319: Julia Nimocks, Co-Founder & CEO of Freaks of Nature
29:35
29:35
December 9, 2025
December 9, 2025
#318: Jannine Versi, Co-Founder & CEO of Elektra Health
37:15
37:15
December 2, 2025
December 2, 2025
#317: Ana Montero and André Marques-Smith, CEO and CTO of Atlas
37:17
37:17
November 25, 2025
November 25, 2025
#316: Todd Meleney, Co-Founder & CEO of While On Earth
35:38
35:38
November 18, 2025
November 18, 2025
#315: Shahab Elmi, Co-founder & CEO of Cymbiotika
30:16
30:16
November 11, 2025
November 11, 2025
#314: Brian Le Gette, Co-Founder & CEO of Ammortal
35:23
35:23
Press Releases
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Jan 18, 2026
Jan 18, 2026
Plexus Worldwide® Introduces Creatine +, the First of Its Kind for Active Lifestyle and Longevity
Jan 16, 2026
Jan 16, 2026
hDrop Integrates With TrainingPeaks, Bringing Hydration Data Into the Core Performance Workflow
Jan 15, 2026
Jan 15, 2026
BamJam Launches Online Nationwide with Collagen-Powered Protein Fruit Spreads
Jan 15, 2026
Jan 15, 2026
Hexis Releases Garmin Connect Integration
Jan 15, 2026
Jan 15, 2026
Announcing Inspire360 Club: The Education Revolution Health Clubs Have Been Waiting For
Jan 15, 2026
Jan 15, 2026
PVOLVE Launches “Worth It Everytime,” a New Year’s Campaign with Jennifer Aniston, Emphasizing Where Most Workouts Really Begin
Jan 15, 2026
Jan 15, 2026
New Year, Confident Choices: WhatToTrust™ Guides Consumers Through the Dietary Supplement Maze
Jan 15, 2026
Jan 15, 2026
WHOOP and Samuel Ross MBE Announce Multiyear, Global Creative Partnership, Introducing a New Era in Performance Fashion
Jan 15, 2026
Jan 15, 2026
Hinge Health’s 2026 State of Musculoskeletal Care Report Reveals Stark Gaps in Traditional Care
Jan 14, 2026
Jan 14, 2026
Slumber Unveils Night Lytes™ Magnesium Sleep Powder, Advancing a New Standard in Sleep Systems
