November 2, 2021

#107: Jeff Veldhuizen, CEO of Capti

Today I’m joined by Jeff Veldhuizen, CEO of Capti — a game-based smart bike.

In this episode, we discuss Capti’s immersive gaming experience. Jeff explains how Capti differs from other connected equipment makers. And he shares the company’s long-term goal of powering fitness in the metaverse.

More from Jeff 

Jeff Veldhuizen is the CEO of Capti, a game-changing smart bike that delivers adventure, exploration and discovery through virtual worlds. Launched in October 2021, Capti is unlike any other at-home fitness machine in that it delivers two bikes in one, making it the most versatile bike on the market. With patent-pending Smart Ride™ technology, the bike morphs from a road bike with dynamic steering, shifting and terrain adaptive resistance to a studio bike with locked handlebars and fixed pedals.

A respected leader in health and fitness, Jeff’s career range includes general manager of high-growth businesses, growth marketer, strategist, and operator in CPG, CE, Sporting Goods, e-commerce, and connected fitness. Driven by a passion for connecting people with products that help them lead healthier lives, Jeff has spent the majority of his career helping to grow some of the world’s most recognizable brands including Nike, Converse, Best Buy, Gatorade, and Zwift, recently valued at over $2 billion. A tech-driven marketing and direct-to-consumer executive, Jeff has been an integral part of shaping these well-respected brands and their online presence.