#112: Helaine Knapp, CEO of CITYROW

Today I’m joined by Helaine Knapp, CEO of CITYROW.

In this episode, we discuss the company’s origin as a single boutique fitness studio, the decision to launch a connected rower and digital app, and Helaine’s plan to scale an omnichannel experience.

More from Helaine 

After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. Months of spin and boot camp classes left her with a lower back injury, however, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, pairing it with total body sculpting moves off the machine, changed her mind and the concept for CITYROW was born.

With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CITYROW has grown from one studio in New York City to a national omnichannel fitness brand a top-ranked on-demand global program featuring at-home rowers and a fast-growing digital subscription business alongside 12 open studios and 65 franchises sold nationwide!

Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.

Breaking down the business of fitness and wellness

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