#172: Jonathan Shooshani, Co-founder & President of JOON

Today, I’m joined by Jonathan Shooshani, co-founder & president of JOON, a corporate wellness benefits platform.

Founded in 2019, JOON’s employee-facing platform alleviates administrative challenges while unlocking the freedom of choice for wellness-seeking employees. Beyond traditional benefits, it covers spending for fitness, food, mental health, family care, and education, leading to a healthier and happier workforce.

In this episode, we discuss the company’s flexible wellness benefits platform and using technology to reimburse employees for health-related expenses. Plus, Jonathan shares his vision for a Spotify-like recommendation engine for personalized well-being.

In this episode, you’ll learn:

  • Jonathan’s personal journey to starting and scaling JOON
  • How JOON’s technology simplifies health & wellness spending for employees
  • How to reduce friction in user experience


(00:00) Introduction
(01:22) Jonathan’s background and starting JOON
(03:51) JOON’s background
(05:01) Marketing the platform
(07:49) Engaging partners in the platform
(10:52) Wellness benefit programs
(12:52) Categorizing brands and products
(14:57) Getting employees to utilize wellness benefits
(20:25) JOON’s technology
(22:19) Future growth plans
(24:12) Personalizing wellness benefits and offers
(30:07) Trends in wellness industry
(32:49) Future roadmap
(36:31) Conclusion

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