February 18, 2020

#18: Nate Bosshard, Co-founder of Tonal & Investor

On this week’s show, Joe Vennare was joined by Nate Bosshard, co-founder of Tonal. Prior to Tonal, Nate was a partner Khosla Ventures and held roles at GoPro, Burton Snowboards, and The North Face, a VF Company.

In this episode, Joe and Nate talk about building an authentic network, taking a brand from zero to one, and how timing, adversity, luck and failure impact success.

About Nate Bosshard:

Nate is an Entrepreneur, investor and brand builder of iconic, category-defining, multi-billion dollar consumer brands.  His superpower is brand creation, positioning, and go-to-market strategy. He’s lead brand platform development and positioning, marketing strategy and planning, and consumer acquisition and engagement both on and offline.

He has been a marketing leader at every stage of company growth.  Nate has lead and re-positioning heritage brands through changing market dynamics, ridden the IPO rocketship, experienced being inside of a company acquisition and integration, and has witnessed spectacular company implosion and failure first hand. Nate has built and co-founded a company from scratch, helped raise hundreds of millions of venture capital, worked inside a blue-chip VC firm as a partner and personally angel invested in 30+ companies.  Separate of his bay-area entrepreneurial adventures he is an owner of the largest independent beverage co-packer in the country and has stakes in dozens of community banks in the midwest.