Today, I’m joined by Cathrin Bowtell, CEO of Seed Health.
A microbiome science company, Seed Health translates cutting-edge research into daily supplements designed to optimize gut health and overall wellness.
In this episode, we discuss building a CPG brand around microbiome science.
We also cover:
Expanding to Amazon and Target
Developing proprietary dual-cap delivery
Clinical studies and efficacy as competitive moats
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(01:30) Cathrin’s background
(03:00) Microbiome conviction; founding story
(04:00) From DTC to omnichannel
(07:00) Meeting consumers where they are
(09:00) Retail expansion strategy
(11:00) Amazon and Target launch
(13:00) Data and attribution
(15:45) Science translator positioning
(17:00) Category and competition
(20:00) Product efficacy and studies
(23:30) Product portfolio strategy
(26:00) Synbiotics and co-biotics
(28:00) Culture and team investment
(32:00) What’s coming next
(33:30) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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