1Rebel Launches Recovery Concept

1Rebel

1Rebel is hot on contrast therapy.

What’s happening: The UK-based multi-modality “boutique gym” introduced Reset, a recovery concept featuring alternating infrared and cold plunge sessions.

Joining HIIT, cycling, Pilates, and boxing formats, 1Rebel will roll out Reset at its High Street Kensington club before expanding.

All-in. A premium operator across the UK, Australia, and UAE, 1Rebel is evolving.

After seeing reformer classes boost sales by 20%, its doubling down on mind-body, including partnerships with mental health provider Self Space and recovery-tech leader Hyperice.

According to CEO James Balfour, the team is bullish on members’ shifting health interests.

“It’s exciting to see things like recovery moving to the top of the agenda and customers using exercise as a tool for mental well-being, alongside its physical benefits.”

Hot and cold. Recovery studios, social wellness clubs, and gyms are embracing contrast therapy.

  • Boutique franchise SweatHouz is targeting 100 sites by year’s end, while Laird Hamilton-founded XPT is prepping a studio in California.
  • Fitness First Australia unveiled in-house concept Revive, and high-end social club Saint Haven’s Fire + Ice sessions add in aromatherapy.
  • Upgrading an ancient ritual, BATHHOUSE touts six different plunge pools and four sauna styles, while Othership builds XL sauna spaces for mass gatherings.

Takeaway: Sauna and ice bath classes are gaining traction, but most exercisers haven’t tested the waters. As specialized boutiques scale up, gyms will reimagine their spaces for rejuvenation.

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