Reebok has entered healthtech.
What’s happening: The sportswear brand debuted its first smart ring, launching alongside a global partnership with F45 Training.
The gym’s new official wearable tracks heart rate, HRV, sleep, stress, temperature, and activity — informing a single “One Score” via the Reebok Fitness app.
In the arena. Entering a crowded category, Reebok joins Oura, Samsung, and Ultrahuman in a battle defined as much by IP as innovation.
Now valued at $11B, Oura recently secured an ITC ruling against Ultrahuman and RingConn over patent infringement tied to its ring design — suggesting Reebok could face a similar challenge. As Samsung develops its next-gen Galaxy Ring and Apple eyes the space, the fight for the finger is crossing categories.
Fit factor. Searching for momentum in its post-CrossFit era, Reebok is using F45 as a testing ground for its data-led performance phase. Debuting supplements and co-branded Lucyd smart glasses, its unexpected wearable signals an emerging wellness ecosystem.
Punchline: As smart rings go mainstream, the form factor isn’t the only differentiator. While Oura fights to own the design, the real win lies in how the data gets used.
