It’s official: The smart ring maker closed a $900M+ Series E led by Fidelity, notching an $11B valuation.
Fast track. The most valuable consumer wearable since Fitbit’s heyday, Oura’s scaling fast — surpassing 5.5M rings sold and doubling revenue for three straight years to top $1B in ’25.
Upgraded. The new capital will accelerate Oura’s evolution from sleep tracker to preventative health platform, funding AI-driven insights, diagnostics, and global expansion.
Stacking features, it recently introduced Health Panels, integrating lab testing directly into the app, while debuting fashionable ceramic rings for broader appeal.
“Oura isn’t just tracking sleep—it’s helping people understand their bodies, make better decisions, and take action toward long-term health.”
Punchline: With nearly $1B in new funding, Oura has the momentum—and war chest—to pull ahead in the smart ring wars and define the future of connected health.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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