Oura is fully charged.
It’s official: The smart ring maker closed a $900M+ Series E led by Fidelity, notching an $11B valuation.
Fast track. The most valuable consumer wearable since Fitbit’s heyday, Oura’s scaling fast — surpassing 5.5M rings sold and doubling revenue for three straight years to top $1B in ’25.
Upgraded. The new capital will accelerate Oura’s evolution from sleep tracker to preventative health platform, funding AI-driven insights, diagnostics, and global expansion.
Stacking features, it recently introduced Health Panels, integrating lab testing directly into the app, while debuting fashionable ceramic rings for broader appeal.
Moving toward a “cloud of wearables,” it also synced Dexcom CGMs and debuted an AI health coach, with CEO Tom Hale adding:
“Oura isn’t just tracking sleep—it’s helping people understand their bodies, make better decisions, and take action toward long-term health.”
Punchline: With nearly $1B in new funding, Oura has the momentum—and war chest—to pull ahead in the smart ring wars and define the future of connected health.
