Today, I’m joined by Jeff Byers, CEO of Momentous.
Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified.
In this episode, we talk about fixing the flawed supplement industry.
We also cover:
Prioritizing product quality over variety
Rebuilding culture after an acquisition
Consolidation within the industry
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:27) Jeff’s background
(03:17) Amp Human’s journey and acquisition of Momentous
(08:28) Challenges of merging two companies
(12:38) Exploring acquisitions and financing challenges
(15:45) Equity deal and investor alignment
(19:24) Rebuilding company culture post-acquisition
(23:15) Momentous’ mission to democratize high performance
(26:30) How to build successful partnerships
(32:24) Aligning partnership incentives
(37:31) Redefining the supplement space
(38:55) Momentous’ product portfolio strategy
(41:52) Avoiding distractions by creating strategic partnerships
(43:25) Providing quality and transparency in the supplement industry
(46:00) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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