August 31, 2026

#354: Lorne Lucree, Founder & CEO of Wizard Wellness

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Image of Lorne Lucree, with text
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Today, I’m joined by Lorne Lucree, founder & CEO of Wizard Wellness.

Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.

In this episode, we discuss why the allergy aisle is ripe for disruption.

We also cover:

  • Missing solutions for a large TAM
  • First clinical testing and vanity metrics in allergy aisle
  • Beauty playbook: microbiome science meets friction reduction

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.


Chapters:
(00:00) Introduction
(01:18) Background and overview
(03:15) Drug-free, steroid-free approach
(04:30) Prestige beauty connection to allergies
(05:45) Microbiome science evolution
(07:30) Vanity metrics and clinical testing
(09:15) TAM and market opportunity
(12:27) Drug-free solutions gaining traction
(15:00) Customer acquisition and messaging strategy
(19:00) Cleanse, relieve, balance
(20:15) Navigating the education path
(23:15) Oral care and skincare parallels
(27:30) Shelf positioning and brand blocking
(29:15) Expansion and messaging
(31:48) Where to find Wizard Wellness
(32:23) Conclusion

Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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