#231: Samantha Citro Alexander, Co-founder & CEO of bitewell

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Today, I’m joined by Samantha Citro Alexander, co-founder & CEO of bitewell.

Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare’s first line of defense.

In this episode, we talk about the company’s digital food “farmacy.”

We also cover:

  • Food insecurity vs. nutrition insecurity
  • bitewell’s approach to making food as medicine mainstream
  • How employers, health plans, policymakers, and startups can transform well-being

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

(00:00) Introduction
(01:57) bitewell’s origin story
(04:05) Employer and health plan involvement
(08:36) Food as medicine
(16:56) Customizable engagement program
(20:29) Food Insecurity vs. Nutrition Insecurity
(25:24) Logistics and infrastructure
(27:22) Challenges with the food system and healthcare
(30:28) Influencing change and bitewell’s mission driven work
(33:23) Shifting incentives and teaming up as an industry
(35:59) Future Plans and Partnerships
(37:36) Conclusion

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