Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.
In this episode, we dive deeper into the chain’s uniquely communal approach.
We also cover:
Creating community
Optimizing for member retention
Scaling the business with intention
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(02:00) Building the Athletic Clubs
(03:36) Creating a supportive fitness community using squads
(04:56) Going from an idea to a sustainable business
(08:04) Best practices for building fitness squads
(14:17) Scaling the business intentionally
(23:40) Marketing strategies
(31:12) Future roadmap
(33:35) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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