Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.
Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.
In this episode, we talk about scaling the brand’s next-gen energy drink.
We also cover:
- The meaning of metabolic efficiency
- Balancing elite performance with mass-market appeal
- Michael’s focus on single-product and ingredient mastery
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Chapters:
(00:00) Introduction
(01:32) Michael’s background
(02:40) Understanding ketones and their benefits
(04:09) Launching KetoneIQ
(05:13) Challenges and successes in scaling
(13:21) Innovations and future products
(16:43) Marketing and distribution strategies
(28:42) The importance of focus and expansion strategy
(37:16) Conclusion
