#264: Geoff Cook, CEO of Noom

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Today, I’m joined by Geoff Cook, CEO of Noom.

Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good.

In this episode, we discuss the evolution of the company’s digital health platform.

We also cover:

  • Adding GLP-1s
  • Entering the longevity sector
  • Merging wellness and healthcare

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.


Chapters:
(00:00) Introduction
(01:40) Jeff’s Journey to Becoming Noom’s CEO
(04:02) Challenges and Strategies in Prescription Era
(08:00) Noom’s Holistic Approach
(10:30) Navigating the Wellness and Healthcare Landscape
(12:02) Behavior Change and Medication Integration
(24:42) Compounded Medications and Regulatory Challenges
(35:28) Future Roadmap
(38:44) Conclusion

What’s happening now—and next—in health, fitness, and wellness.

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