Today, I’m joined by Scott DeRue, CEO of The IRONMAN Group.
The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights.
In this episode, Scott shares his vision for elevating the athlete experience.
We also cover:
Scott’s experience as president of Equinox
Expanding access to triathlon
Growing the sport globally
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction (01:33) Scott’s First Year as CEO (02:34) Transition from Equinox to Ironman (04:15) Elevating the Athlete Experience (08:31) Building Partnerships and Curating Experiences (11:27) Balancing Business with Community (17:44) Growing the Sport (23:22) Future Roadmap (31:37) Health & Wellness Trends in the Sport (35:37) The Athlete First Mindset (38:29) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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