Today, I’m joined by Bryan Myers, president & CEO of [solidcore].
Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion.
In this episode, we discuss the company’s roadmap and the evolution of boutique fitness.
We also cover:
Targeting underserved markets
Innovating the reformer-based workout
Building an accessible yet challenging brand
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction
(01:49) [solidcore] Overview & L Catterton Investment
(08:12) Expansion Strategy & Market Focus
(13:16) Core Product Evolution
(20:49) Community Building & Brand Differentiation
(26:13) Premium Boutique Fitness Industry Context
(31:35) Leadership Philosophy & Future Vision
(36:36) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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