Today, I’m joined by Darren MacDonald, CEO of Tonal.
Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity.
In this episode, we discuss the evolution of connected fitness and strength training as medicine.
We also cover:
- Making resistance training more accessible and data-driven
- Expanding beyond direct-to-consumer channels
- Building the future of personalized fitness
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:15) Darren’s Path to CEO
(04:20) Making Strength Training More Accessible
(09:10) Growth Strategy & Marketing
(16:15) Strength Training for Longevity
(20:25) Product Innovation & Tonal 2
(26:10) Retail & Commercial Expansion
(31:35) Future Roadmap
(36:50) Conclusion