March 4, 2025

#278: Ben Lewis, Co-Founder & CEO of Little Spoon

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Today, I’m joined by Ben Lewis, co-founder and CEO of Little Spoon.

Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents’ doors.

In this episode, we discuss reimagining baby food for the modern parent.

We also cover:

Why traditional baby food hasn’t changed in 100 years
The strategic decision to remain direct-to-consumer
Committing to quality and transparency

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Chapters:
(00:00) Introduction
(01:20) Little Spoon Background
(03:10) The Problem with Traditional Baby Food
(06:40) Evolution Beyond Baby Food
(10:00) Transparency and Quality Standards
(17:40) Building Brand Trust
(21:00) Differentiating Through Quality and Brand Experience
(25:30) Staying Direct-To-Consumer
(31:40) Future Roadmap
(35:00) Conclusion

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