Today, I’m joined by Robby Sansom, co-founder & CEO of Force of Nature.
Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration.
In this episode, we discuss building a radically transparent, values-driven meat company.
We also cover:
The real cost of cheaply produced food
Reshaping consumer perception and habits
Restoring ecosystems with climate-friendly farming
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:30) Force of Nature’s mission
(04:00) Problems with our current food system
(06:30) Agriculture’s impact on global land use
(09:00) Misaligned incentives in food production
(12:30) Creating transparency and authenticity in meat production
(16:15) How Force of Nature ensures quality and integrity
(18:45) Testing every batch for antibiotic residue
(21:15) Connecting consumers back to their food system
(24:30) Changing consumer perception about food pricing
(28:15) The commoditization of chicken and its problems
(31:45) Force of Nature’s poultry program and higher standards
(35:15) The ancestral blend and incorporating organ meats
(37:30) Future roadmap
(40:00) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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