Today, I’m joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.
Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.
In this episode, we explore Kin’s mission to create social rituals rooted in conscious connection.
We also cover:
- Prioritizing loyalty over growth hacking
- Pioneering psychotropic nonalcoholic drinks
- Applying circadian science to product design
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Chapters:
(00:00) Introduction
(01:15) Jen’s background as a third-generation distiller
(03:00) The 10-year journey building Kin before it was mainstream
(05:00) The philosophical foundation behind the brand
(08:15) Evoking strong emotional responses to Kin’s message
(11:00) Translating mission into tangible products and experiences
(14:05) How use cases have evolved from alcohol replacement to daily ritual
(17:20) Building products around circadian science and daily life
(23:15) Measuring success through loyalty over growth metrics
(26:15) The importance of newness and innovation for brand engagement
(29:45) Collaborating with retailers like Sprouts for new product development
(33:05) Staying focused on customers over competition
(36:15) The 10-year vision for Kin’s future
(39:20) The concept of “Kinning the world” beyond beverages
(41:00) Conclusion
