Today, I’m joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.
Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.
In this episode, we explore Kin’s mission to create social rituals rooted in conscious connection.
We also cover:
Prioritizing loyalty over growth hacking
Pioneering psychotropic nonalcoholic drinks
Applying circadian science to product design
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction
(01:15) Jen’s background as a third-generation distiller
(03:00) The 10-year journey building Kin before it was mainstream
(05:00) The philosophical foundation behind the brand
(08:15) Evoking strong emotional responses to Kin’s message
(11:00) Translating mission into tangible products and experiences
(14:05) How use cases have evolved from alcohol replacement to daily ritual
(17:20) Building products around circadian science and daily life
(23:15) Measuring success through loyalty over growth metrics
(26:15) The importance of newness and innovation for brand engagement
(29:45) Collaborating with retailers like Sprouts for new product development
(33:05) Staying focused on customers over competition
(36:15) The 10-year vision for Kin’s future
(39:20) The concept of “Kinning the world” beyond beverages
(41:00) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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