Today, I’m joined by Jason Goodman, co-founder of Bathhouse.
A communal oasis, the Brooklyn-born concept combines ancient bathing rituals, elite bodywork, and modern design to help guests look, feel, and perform their best.
In this episode, we discuss reimagining the traditional bathhouse for wellness consumers.
We also cover:
Bathhouse’s genesis
Why day passes outperform memberships
Bringing experiential hospitality to sauna culture
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction
(01:10) Jason’s Background and Bathhouse Overview
(04:35) Genesis of Bathhouse and Early Sauna Experiences
(07:15) Nightlife Experience and Business Model Development
(09:15) Evolution of Customer Expectations and Onboarding
(12:50) Education vs. Experience Philosophy
(16:25) Building Community and Social Connection
(22:55) Business Model Breakdown and Revenue Streams
(28:15) Day Pass vs. Membership Strategy
(32:45) Competition and Rising Wellness Trends
(39:00) Scaling Strategy and Future Locations
(42:55) Design Philosophy and Unique Location Identity
(45:40) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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