Today, I’m joined by Jake Muise, co-founder and CEO of Maui Nui Venison.
Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein.
In this episode, we discuss turning an ecological crisis into a regenerative food business.
We also cover:
Balancing commerce, conservation, and community
The pitfalls of the hyper-processed high-protein craze
Why nutrient density labels could change the food system
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction
(01:00) Jake’s background and Maui Nui Venison overview
(02:00) Axis deer problem and invasive species impact
(05:00) The founding moment witnessing mass deer die-offs
(07:00) Seven years as nonprofit before becoming for-profit CPG
(09:00) Current scale
(11:00) Product mix
(14:00) Accidentally creating extraordinary nutrient density
(16:00) Critique of protein-washing and empty protein products
(21:00) Balancing commerce, conservation, and community
(23:00) Running constant experiments to solve complex systems
(26:00) Authentic mission-driven business as competitive advantage
(29:00) Four pillars: transparency, energy balance, purpose, taste
(32:00) Why nutrient density labels could transform food system
(36:00) Profitable regenerative agriculture through proper pricing
(38:00) New aged venison line and summer sausage launch
(40:00) Conclusion
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