Today, I’m joined by Scott Marcaccio, co-founder & CEO of Myo.
With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people future-proof their bodies with preventative care.
In this episode, we discuss scaling and normalizing premium physical therapy.
We also cover:
The 10-year rollercoaster to finding product-market fit
Building employer brand and culture to retain 270+ clinicians
Shifting from an athlete-focused niche to mass premium positioning
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:00) Scott’s background and Myo overview
(04:00) Unifying fragmented wellness modalities into modern PT
(06:00) The 10-year rollercoaster to finding product-market fit
(08:00) Major rebrand: from Myodetox to Myo
(11:00) Building employer brand for 270+ clinicians
(14:00) The rebrand process
(17:00) Shifting from niche athlete focus to mass premium positioning
(23:00) Real estate strategy and owned-operation model
(25:00) Densification over market expansion approach
(29:00) Why Myo stays pure-play and avoids service bloat
(34:00) Leadership development as the business scales
(37:00) Raising global body IQ through movement education
(39:00) The hard work between 3 locations and 10 locations
(41:00) Future Roadmap
(43:00) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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