Today, I’m joined by Jared Pobre, founder & CEO of Caldera + Lab.
Launched in 2019, Caldera + Lab is revamping men’s medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.
In this episode, we discuss building a biotech-driven men’s personal care brand.
We also cover:
Targeting the longevity-minded male consumer
Prioritizing proprietary R&D over repurposed formulas
Developing distribution strategies and hospitality partnerships
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Chapters: (00:00) Introduction
(01:08) Jared’s background and Caldera + Lab overview
(01:33) The evolution of men’s skincare since 2016
(03:02) Formulation differences: women’s vs. men’s skincare
(04:32) Custom formulations vs. menu-based co-manufacturing
(06:24) Pioneering proprietary ingredients for men
(08:00) Building the brand with bootstrapped resources
(10:30) Clinical studies and efficacy testing
(13:00) Customer acquisition and finding product-market fit
(15:30) DTC and Amazon as core distribution channels
(17:45) Storytelling and messaging strategy
(21:53) Balancing scientific credibility with consumer messaging
(23:12) Targeting the longevity-minded male consumer
(25:11) Retail expansion strategy and Series A funding
(26:15) Country clubs, luxury hotels, and hospitality partnerships
(27:26) Product roadmap
(28:49) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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