Today, I’m joined by Brian Le Gette, founder & CEO of Ammortal.
A wellness technology company, Ammortal’s immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience.
In this episode, we discuss building the future of regenerative wellness tech.
We also cover:
- Raising a Series A and scaling commercially
- Developing the product, pricing model, and partnerships
- Stacking cellular repair modalities with mind-body integration
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:20) Brian’s background and entrepreneurial journey
(02:40) What is Ammortal and the one-of-one category
(02:55) The core modality stack and protocol design
(05:10) Origin story
(06:30) Positioning beyond wellness buzzwords
(09:00) Why “tech doesn’t heal—it aids self-healing”
(11:30) Target customer: optimization-focused consumers
(14:30) Distribution strategy
(18:00) Pricing models and commercial partnerships
(21:15) The experience design and musical cocoon concept
(23:30) Education and onboarding for new users
(25:30) Customer outcomes and use case versatility
(27:35) Landing on “chamber” as the product descriptor
(29:05) Long-term vision and R&D philosophy
(31:15) The collaborative model for wellness innovation
(32:45) Raising a Series A and scaling commercially
(34:10) Conclusion
