Today, I’m joined by Justin Mares, co-founder and CEO of Truemed.
Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.
In this episode, we discuss building payment rails for preventative health.
We also cover:
- Prevention economics
- Securing funding from a16z
- Education, partnerships, and employer integrations
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:18) Kettle & Fire background
(02:19) Letters of medical necessity
(03:42) Payment integration
(05:33) Survey and approval process
(06:32) Loophole criticism
(08:45) Prevention economics
(10:37) Broken default assumptions
(11:34) Merchant excitement
(13:21) Mission-driven founders
(14:09) Scaling challenges
(15:34) Education strategy
(17:07) Partnership approach
(18:12) Employer integration
(19:34) Tracking outcomes
(21:26) Infrastructure layer
(22:12) Evidence-based future
(23:06) Merchant metrics
(24:26) Competitive differentiation
(27:56) Insurance expansion
(29:10) Data gap
(30:05) a16z funding
(31:41) Near-term experiments
(32:27) Conclusion
