Today, I’m joined by Jason Daniel, founder and CEO of LSKD.
An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.
In this episode, we discuss building a global brand from a grassroots community.
We also cover:
- From carpenter to founder
- LSKD’s self-funded growth
- Community event strategy
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters:
(00:00) Introduction
(01:35) The Loose Kid origin
(04:05) Going full-time LKI
(05:00) Finding the why
(06:35) 2018 rebrand to LSKD
(08:00) $3M to $200M growth
(11:00) Self-funded discipline
(15:25) Channel evolution
(19:00) Community event strategy
(22:45) Failing forward
(25:10) Global expansion
(26:25) Product innovation
(28:45) Where to find
(29:35) Conclusion
