Today, I’m joined by Jason Daniel, founder and CEO of LSKD.
An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.
In this episode, we discuss building a global brand from a grassroots community.
We also cover:
From carpenter to founder
LSKD’s self-funded growth
Community event strategy
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Chapters: (00:00) Introduction
(01:35) The Loose Kid origin
(04:05) Going full-time LKI
(05:00) Finding the why
(06:35) 2018 rebrand to LSKD
(08:00) $3M to $200M growth
(11:00) Self-funded discipline
(15:25) Channel evolution
(19:00) Community event strategy
(22:45) Failing forward
(25:10) Global expansion
(26:25) Product innovation
(28:45) Where to find
(29:35) Conclusion
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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